Cassie Viau: Marketing Manager

Name: Cassie Viau

Age: 31

College & Majors/Minors: Plymouth State University – Bachelor of Arts in English, Writing Concentration, Business Administration Minor

Current Location: Salem, NH

Current Form of Employment: Marketing Manager

Where do you work and what is your current position?

I work at a national healthcare staffing agency as the Marketing Manager. My team and I handle all of the marketing efforts for the company, including blogs, social media, digital advertising, print materials, and event planning. We have five unique divisions within the company to support, so it’s a busy job, but a ton of fun. It’s a great opportunity to do a little bit of everything in the marketing world! 

Tell us about how you found your first job, and how you found your current job (if different).

I started in the world of marketing back in 2009, when social media and blogs were just starting to become a mainstream idea for businesses. I happened across a job opening on Craigslist for a copywriter who would be comfortable using sites like Facebook and Twitter. I immediately jumped at the chance to start a job that would actually use my writing skills—I was working as a bank teller at the time and desperate to start a real career. I ended up getting hired for that position and spent the next six-and-a-half years working my way through the ranks at a small digital marketing agency. I eventually ended up as the Director of Social Media Services, managing a full team of content writers, graphic designers, and social media specialists.

In 2015, I was contacted on LinkedIn by my current company. They were looking for someone to come in and jumpstart their marketing efforts and liked my background. It ended up being an incredible opportunity for me to build a new team from the ground up and develop a marketing plan for a great company. And with my experience at a marketing agency, I was already used to balancing projects and deadlines for a range of clients. Now, my “clients” are the different divisions that we have.

What was another writing-related job that was important in your career?

While I was working at the digital marketing agency I was deeply engrained in the world of social media—especially Twitter. Through the connections I had there, I ended up with a freelance gig writing a weekly column for a local paper all about social media. I’d explain what different social media sites were, how to use them, and help people feel more comfortable with this new world that was changing quickly. The articles I wrote there ended up leading to another freelance gig teaching local real estate agents how to manage their own marketing and social media accounts. I’d work at the digital agency during the day and then consult and write at night. I lived and breathed social media marketing 24/7, and that dedication helped me stay ahead of trends and move my career along. 

What did you do in college to prepare for your post-grad life?

There are a few things that I did in college that helped prepare me for my post-grad life. I was actively involved in a few different English major related clubs, including Sigma Tau Delta, the honor society. I was also a mentor for incoming English majors with a few friends. Through the mentoring group, we developed a digital “writing center” for students who had quick questions about their essays and assignments. We used AOL Instant Messenger (AIM) at the time. It was one of the first times I’d hack some sort of technology to give people what they were looking for, which turned out to be really helpful in a digital marketing career.

““Adding a Business Minor to my writing degree also helped a lot.” ”

I was also the founding editor of a newsletter for the English department. My version was old school—a PDF I’d create in Publisher. But now that newsletter has transformed into a blog that students contribute to. It’s really exciting to see how it’s evolved with the times.

Adding a Business Minor to my writing degree also helped a lot. During the summer between sophomore and junior year, I was calling around to different publishing companies, book agents, and publications to try and find some internship experience. One of them told me that they were sick of seeing English majors with no business sense apply for jobs and completely shut me down. I immediately went back to school and added that minor to help give myself a leg up for life after graduation!

What is your advice for students and graduates with an English degree?

““Classes in journalism, social media, marketing, or even web development can really help you round out your education and make you more marketable to employers.””

Hustle! As cliché as it sounds, if you can write and work during your time at school, you’ll already have a portfolio ready to go when you graduate. That helps tremendously when you’re applying for copywriting jobs. Employers want to see that you’ve done more than just complete assignments in class. And once you are working, whether it’s in your field or not, keep writing! Take any freelance gig you can get, start your own blog, do something that keeps you writing and honing your craft.

I’d also recommend that you branch out beyond the English department. Taking a few business classes helped give me some baseline knowledge that my bosses appreciated. As fun as it was to spend hours a day reading literature and writing poetry, I’m glad I forced myself to break out into the business department as well. You don’t have to stick to business classes either. Classes in journalism, social media, marketing, or even web development can really help you round out your education and make you more marketable to employers.

You can connect with Cassie Viau on LinkedIn here!

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Lauren Pope: Marketing & Communications Associate

Name: Lauren Pope

Age: 26

College & Majors/Minors: English Literature / Creative Writing

Current Location: Kansas City, MO

Current Form of Employment: Marketing & Communications Associate

Where do you work and what is your current position?

I’m currently the marketing and communications associate for a non-profit organization here in Kansas City. I work closely with the Director of Advancement to ensure the integrity of our brand, as well as manage and create all of the marketing materials. I work in both traditional and digital media maintaining the website and social media accounts and writing stories about our donors.

My favorite thing about marketing is that every day is like working a different job. It’s nice for someone like me who is creative and free-thinking to have a different task or project every day. One day I’m writing copy for our direct mailers and the next I’m visiting the Kansas City Ballet to write a story on our Youth Advisory Council. You never know what you’re going to walk into and I find that thrilling.

““I found the opportunity on LinkedIn. In fact, I found all three of my jobs I’ve had since graduation on LinkedIn.””

Tell us about how you found your first job, and how you found your current job (if different).

My first job out of college was as a social media strategist with a small marketing company in St. Louis, MO. I found the opportunity on LinkedIn. In fact, I found all three of my jobs I’ve had since graduation on LinkedIn. It’s an amazing resource that allows you to put yourself in front of employers you might not dream of working for otherwise.

Last year I picked up and moved to Chicago on a whim after getting an offer with a University to run their social media accounts. Now I’m in charge of all of the marketing efforts at my current position. LinkedIn is a great way to market yourself and tailor your experience to get the job you want. Put those writing skills to use! If your LinkedIn isn’t reflecting your ability to write and tell a story about yourself, you’re not doing yourself any favors.

What was another writing-related job that was important in your career?

I was a freelance copywriter and editor for a year after graduation. It helped me keep my skills sharp while I was looking for work. It’s more appealing to employers if you have work experience while you’re looking for a job as opposed to having a gap in your work history. It shows initiative. It also adds a layer of expertise to your work that employers will love. You can be a writer and an editor and employers love that because they’re getting two skillsets in one person.

““Your degree can get you in the door but your internship experience can get you a seat at the table.””

My internship with Fleishman-Hillard in St. Louis was probably my most beneficial experience. I had no marketing experience after graduating but was hired as the marketing intern because of my ability to write. I spent six months learning about marketing and specializing in social and digital media which helped launch me into my first full time job after college. Your degree can get you in the door but your internship experience can get you a seat at the table.

What did you do in college to prepare for your post-grad life?

I researched! Nobody told me growing up about all of the career paths an English degree can lead to. You go through college with everyone making jokes that you’re going to end up being a bartender or a teacher and it can be frustrating. But there are so many avenues you can go down with this degree. I spent my time deciding what I liked about being an English major and deciding how I could turn it into a career.

Publishing, editing, ghost-writing, copywriting, social media, marketing, HR, internal communications, PR and crisis management, law school; there are so many things you can do. Find the thing that speaks to you and then find an internship in that field.

““The ability to write concisely and creatively will open so many doors.””

You can keep your English degree and work in a field unrelated to what you did in school. I believe firmly that an English degree teaches critical thinking, writing ability and creativity and those are all things that every employer is looking for. The ability to write concisely and creatively will open so many doors. Don’t let the fear of not being employable after graduation steer you off this path.

What is your advice for students and graduates with an English degree?

Internships: Experience will get you everywhere. Look at your English department website and see what they offer students. Contact local businesses and see if there are openings that interest you. Check out LinkedIn and see if there are volunteer opportunities that can help beef up your resume. No experience is bad experience. I interned in publishing for my entire last year of college and didn’t end up in publishing. But that experience still interested my future employers and the work I did there helped me later in my other internships and jobs.

Apply for Jobs You Don't Feel Qualified For: I applied to jobs that I was perfectly qualified for and sometimes over qualified for without hearing anything back. Once I decided to expand my job search I was given so many opportunities I'd never dreamed of. A lot of companies will ask for more experience than the job actually requires so don't be afraid to apply with less experience than they ask. It's about the skills you can bring to a position, not the number of years you've spent behind a desk. Even if you don't get the job, you will gain experience in interviewing. The more you interview the more comfortable you'll become with selling your skills as an English major to companies that might not have considered the value of having one on their team!

Have Writing Samples Ready: If you're going to say you're a writer, be ready to prove it. Write articles on your LinkedIn page, keep and maintain a blog. Any writing is good writing. I landed my first internship after sending in my senior creative writing piece about a murder mystery! The man interviewing me said that the sample was unorthodox but he liked that I showed creativity and the depth of my writing ability. You may even consider creating an online portfolio of your writing samples to have ready if employers ask for it.

Stay Focused: It's easy to get beaten down by the rhetoric you hear from people about an English degree. I found myself questioning why I had chosen an English degree a dozen times in undergrad. But if you're focused and determined to be successful, it will work out. Keep your head down, work hard and set yourself up for life after graduation.

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Kyle Hendricks: Marketing and Communications Coordinator

Name: Kyle Hendricks

Age: 28

College & Majors/Minors: Major - English, Minor - Psychology

Current Location: Columbus, Indiana

Current Form of Employment: Full Time

Where do you work and what is your current position?

I am the Marketing and Communications Coordinator for the United Way of Bartholomew County. I work closely with our Director of Resource Development on all of our donor communications and fundraising efforts to ensure that we are not just asking people to donate to United Way, but giving them opportunities all year long to engage and participate in the work of United Way and our partner nonprofit agencies in our community.

My daily duties vary but usually involve writing, editing, copywriting, graphic design, managing online platforms, social media, stewarding community relationships, speaking or giving presentations, and developing long term strategies for how all of these skills work together to help United Way raise money to help people in need.

Tell us about how you found your first job, and how you found your current job (if different).

““There is a similar story to every job I have found my way into—I made a personal connection with someone without trying to sell myself. I developed our relationship over time and reached out when I had questions or ideas.””

After graduating college I was bartending at a local spot in my hometown. One day a professor came in for a beer and we started up a conversation. He was starting a new design program in town and we had a good talk on art and literature. He left that day and we kept in touch. I reached out not long after to see if he needed any help with his program and it turns out that he did. I started off working part time at this design space, running errands and doing some low end administrative work (all while still waiting tables in the evenings). I went on to work with him on a national architecture conference and direct some educational videos that were made specifically for that project. My work with the design program gave me the small professional experience and finished products I needed to get me started on a career path in professional communications. 

There is a similar story to every job I have found my way into—I made a personal connection with someone without trying to sell myself. I developed our relationship over time and reached out when I had questions or ideas. I took their advice and explored to learn how new opportunities they presented could help me grow.

What was another writing-related job that was important in your career?

I did an internship with a public relations agency in Indianapolis where I split my time promoting regional events and concerts and running book release campaigns for independent authors. This internship taught me important skills on the job, like how to write press releases, ad copy and online content. Every professional communications position that I have applied for has asked me for professional writing samples, and this internship gave me plenty experience and examples to use on my job search.

““If I had to do it over again, I would have worked more closely with my adviser to find a professional internship before graduation and I would have supplemented my class load with a few journalism and business classes.””

What did you do in college to prepare for your post-grad life?

I'll be honest—aside from showing up to class and doing the work, I did not do much in college to prepare me for my current career. I took the route of an English major because I wanted to learn how to get to the root of stories and how the great ones were created. I was exploring art, poetry and literature as I'm sure a lot of you reading this have explored in your time at school. Those pursuits gave me incredible experiences, an invaluable worldview, eyes, ears, heart and mind for good storytelling, and some hard writing skills. I learned how to be an artist in school, but I did not learn how to focus my skills in a way that allowed me to make a living. That came after graduation in all of the experiences I mention above (and many more less successful tries) over the past six years.

If I had to do it over again, I would have worked more closely with my adviser to find a professional internship before graduation and I would have supplemented my class load with a few journalism and business classes.

““Every office needs some form of a good writer, so you have a good start, but you’ll need other skills to fully develop your attractiveness to potential employers after school.””

What is your advice for students and graduates with an English degree?

1) If you're still in school, get some professional experience before you burst out of the academic cocoon. No matter what path you take you will need to learn things in a professional setting that you can't learn in a book or in a classroom or by waiting tables. Talk to your advisers about opportunities that you can connect to on campus or explore internships that your school may know about. Talk to your family members and friends about their jobs and work to see if you can find some things that interest you about those particular businesses or organizations. Every office needs some form of a good writer, so you have a good start, but you'll need other skills to fully develop your attractiveness to potential employers after school.

Don't sweat if you are already graduated and still need this experience. If you're a graduate and you haven't done any of the above, just start now! There is always time to learn. I didn't start my first true internship until I was 24.

2) Graduation is just another step in your growth process—it does not determine your employment or even your career path. You determine your employment and career by how you use your time, talents and energy after graduation. All of these tools are flexible, and deciding not to explore them to the best of your ability is a choice within itself.

3) Always value your relationships over your resources and ambitions. Like I said, every good job I have had started by making a personal connection with someone without trying to sell myself as a potential employee. Build your network consciously but not selfishly. I know this is hard when you are unemployed and can't seem to find a break, but if you stay patient and friendly you will find those connections, too.

4) Keep learning; you don't yet know all you need to know to do your job well. No matter where you are going, you will need to pick up new tools and skills to progress or even just to keep up. Sometimes those skills are hard skills—like figuring out how to code a website. Other times those skills are softer—like learning how to relate to and work with your older co-workers. Stay open to new experiences and stay kind through the rejections and tough lessons.

Along with learning, find resources that you can keep coming back to for personal inspiration and growth. A few that I visit weekly are the Creative Pep Talk podcast, hosted by Andy Miller, and The Daily Stoic, a project spearheaded by Ryan Holiday.

5) Wherever you are geographically, get involved in the community you live in. Volunteering is the easiest way to make a positive impact for others while also building your skills and relationships. Find the people you are passionate about helping and go find the group or organization that's helping them. If there isn't a group or organization in your area helping people you care about, then build one yourself. Making positive contributions to others will help you through your harder days by giving you a different perspective on your struggles and also increases your value to potential employers by showing them that you care enough about your community to get involved.

You can connect with Kyle on LinkedIn or reach out to him directly at kyhendricks (at) gmail (dot) com.

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Charlotte O'Farrell: Marketing and Communications Specialist

Name: Charlotte O’Farrell

Age: 27

College & Majors/Minors: University of Nottingham, English BA (Hons)

Current Location: Nottinghamshire, UK

Current Form of Employment: Marketing and Communications Specialist

Where do you work and what is your current position?

I work for home automation firm Nice UK as their Marketing and Communications Specialist.

I also freelance as a copywriter in my spare time but due to family commitments I have to be quite selective with the amount of freelance work I take on!

Tell us about how you found your first job, and how you found your current job (if different).

I graduated when the jobs market was still feeling the effects of the recession, so finding my first job took a bit of time. Eventually I heard about a lady in my home town who runs her own small publishing company; she was looking for an extra pair of hands and took me on as an Editorial Assistant, partly because of the skills I honed while studying for my English degree.

I took my current job because I was looking for that all-important next step in my marketing career. I could tell from the job description that the role was very autonomous and full of opportunities to learn new skills in the industry.

What was another writing-related job that was important in your career?

In 2013 I was working in a sales support role for a fairly large company and looking for a career path I could commit to long term. After spending some time shadowing colleagues in lots of different departments, I realised that marketing was a great fit for my interests and skills. The next time that department had an opening (for a Product Marketing Executive) I applied and was delighted to be offered the job.

That role was important for two main reasons. Firstly, it allowed me to build on strengths I already had, such as copywriting, and gave me the chance to work on projects where I could showcase those. Secondly, it gave me many solid business skills that have set me up well for a career in marketing and are transferable if I ever decide to pursue a different path. I had always thought of marketing as primarily being about the communications and social media side so a product marketing role was quite different; it introduced me to areas of the business that I wouldn’t have thought about much before.

What did you do in college to prepare for your post-grad life?

I co-edited a creative writing magazine for my university. It was called The Jabberwocky, which often sparked a conversation in my job interviews after graduation!

In broad terms I spent a lot of time developing my interests through student societies and clubs, travelling when finances allowed, and taking courses outside of my specialism in any area that interested me. My university years were a wonderful time when I studied the subject I love and made lifelong friends.

““Don’t let anyone with a negative attitude towards your degree influence your thinking. Communication is vital in just about every business career and English students are masters at it.””

What is your advice for students and graduates with an English degree?

Don’t let anyone with a negative attitude towards your degree influence your thinking. Communication is vital in just about every business career and English students are masters at it. Your degree isn’t “just reading a few books” (unfortunately this is something that was said to me in all seriousness once!) – it’s the perfect foundation for some really fulfilling, interesting careers and savvy hiring managers will recognise that.

““...”if you do find yourself struggling after graduation, don’t panic! It took me several years to see the full benefit of an English degree and I had some unrelated jobs in the meantime, which were valuable and fun for different reasons. Don’t be afraid to take a job that’s not part of your original master plan.””

That said, try to bear in mind that it is just the starting point and be open to new paths that present themselves as your career plays out. You might find fulfilment in a job that’s connected to your degree but is a little different to what you were imagining, like bid writing. If you’re stuck and looking for a way forward, try listing the skills you’ve built on during your years of study and, importantly, what you’ve done to show you have them – perhaps you’ve written a blog or were your friends’ go-to person for proofreading work. This might prompt you to think of careers you’ve never considered before.

Finally, if you do find yourself struggling after graduation, don't panic! It took me several years to see the full benefit of an English degree and I had some unrelated jobs in the meantime, which were valuable and fun for different reasons. Don't be afraid to take a job that's not part of your original master plan.

You can connect with Charlotte O'Farrell on LinkedIn here. 

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Steffany Powell: Manager of Global Content Marketing

Name: Steffany Powell

Age: #oneoftheolds

College & Majors/Minors: University of Washington (UW): English with an Emphasis in Creative Writing / Masters in Communication in Digital Media

Current Location: Seattle

Where do you work and what is your current position?

Mondelez International (the makers of Oreos, to name a few). My title is Manager of Global Content Marketing.

Tell us about how you found your first job, and how you found your current job (if different).

When I graduated from the UW, I thought I could just get a writing job no problem. I had two issues when I graduated: 1. It was March of 2007 and little did I know that The Great Recession was weeks away from taking away most of my job prospects. 2. I had little or no technical skills when it came to working in corporate America. Long story short, there were no jobs and I did not know Excel. I finally settled on a job working at a small eCommerce company. There I wrote product descriptions, marketing copy and I managed the blog posts. It was fun. But it paid $18 an hour. Part time. No benefits. 

But I got scrappy. I took any writing job I could so I could fill my resume with writing jobs. I worked contract (fyi most of the best content writing jobs are contract) and I lived cheap. I learned new skills. I took classes. Finally, I went back to grad school to really focus on what I wanted to do: online content strategy.

What was another writing-related job that was important in your career?

I wrote horoscopes and event previews for a mobile site called Go2. This was pre-smartphone so it was pretty popular and had been around for about 10 years when I started. I was really able to hone my craft because no matter what, I had to produce 12 horoscopes (one per sign) every day of the year. They had to be short, insightful and most of all funny. It is not always easy to be funny, but I became good at it and actually enjoyed that job even though it paid nearly nothing. To this day, I credit that job and those strict deadlines with my success.

What did you do in college to prepare for your post-grad life? 

I was a teacher’s assistant for one of my creative writing teachers. This actually showed me that I didn’t want to write books, at least, not right off the bat. He was/is a successful writer and I learned so much from him (especially that I did not yet have the ego to be a published author).

What is your advice for students and graduates with an English degree?

““Specialize in some aspect of writing or publishing. Don’t be a generalist.””

Specialize in some aspect of writing or publishing. Don’t be a generalist. Even MBAs think they can write. You need to distinguish yourself and be great, not just good. If you think of yourself as an editor you should know not just Chicago style but also AP and MLA. You should know how to write and maintain a style guide. If you want to be a copywriter you should learn how to write in many voices. Learn more than just one style of writing and if you need to make a living—learn technical writing.  Play with enough technology so you can speak to developers. Finally, learn localization techniques and get good at them. Get fluent in a foreign language. If you want to be an author, live. Get out of your hometown and don’t write about yourself for at least five years.

Please note, some of this advice was given to me when I was in school. Some of it is just stuff I know because I work in online content. But all of it I have found to be true. Don’t take my word for it, wait… do. That is my other advice to you. Be fearless, be arrogant, but make sure you can back it up.

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Sara Strickland: Adjunct Faculty and Content & SEO Strategist

Name: Sara Strickland

Age: 23

College & Majors/Minors: B.A. in Literary Studies from the University of Texas at Dallas, working towards an M.A. in English from Texas Woman’s University

Current Location: Dallas, TX

Current Form of Employment: Adjunct Faculty and Content & SEO Strategist

Where do you work and what is your current position?

I currently hold two very different types of part-time positions. First, I work at a digital marketing agency called BizTraffic as a Content & SEO Strategist. Before I started working for this company I didn’t even know that such a position existed, much less what it meant. The majority of my time at this job is spent writing content for blog posts, emails, ebooks, whitepapers, and website pages. 

Because I work for a relatively small company, I’ve had the opportunity to try a variety of things out during my time here. I’ve written instructional manuals for our company’s internal use, created and implemented social media strategies, and learned the basic principles of website design, just to name a few.

My second job is as an Adjunct at Richland Collegiate High School. I teach AVID (which stands for Advancement Via Individual Determination) to high school seniors. But my students are no ordinary high school seniors! They are all enrolled in approximately 15 to 18 college credit hours each semester, in addition to a few courses for high school credit. Most of our students graduate simultaneously with both a high school diploma and an associate's degree.

AVID is a course designed to prepare students for college by teaching them how to excel through note taking strategies, analytical writing, discussion groups, and study groups. This is especially important for our students because their course load is so intense. We give them the tools to succeed in a college environment, and give them a little push towards attending universities once they graduate from the program. 

Tell us about how you found your first job, and how you found your current job (if different).

I started working when I was 16, so my very first job was as a courtesy clerk at a grocery store. My older brother was working at the store and let me know they were hiring. It was not very glamorous and involved lots of hot summer afternoons clearing carts off the lot and bagging bloody meat for customers.

Both of my current jobs I found through job websites. I originally was hired as an intern at BizTraffic, and I’ve now worked there over two years, fluctuating between part and full time as my school and work schedule permits. When I applied for the adjunct position, I applied to teach Developmental Writing at the college and was offered a class. But my class didn’t make it. Fortunately, they liked my credentials enough to offer me classes at the high school, plus I’m scheduled to teach Developmental Writing in the fall. 

What was another writing-related job that was important in your career?

One of the most influential writing-related jobs I’ve held was actually an unpaid, volunteer position at a local homeschool co-op. I was asked to teach a high school level American literature course once a week for an hour throughout the school year. 

Because of this experience I began to realize that not only do I love to read literature and to write, but that I really love teaching them, too! This experience contributed to my decision to pursue a masters and pursue teaching at a college level as a career. 

““I took every learning opportunity that would work with my busy schedule.””

What did you do in college to prepare for your post-grad life?

I did a few things to help me prepare for post-grad life. First of all, I never stopped working during my college career which has given me a strong work history and financial security because I have never had to take out a student loan, despite paying for my entire degree myself. 

I took every learning opportunity that would work with my busy schedule. That included volunteering to teach at the homeschool co-op I mentioned before, volunteering at a local museum over spring break, and taking the BizTraffic internship. All of these gave me valuable experience that contributes to the jobs I do now, and helped me craft my future career goals. 

I also took full advantage of my professor’s feedback by improving the papers I wrote and applying what I learned to future papers. I still think of advice I received from my undergraduate professors when writing my graduate level papers. Plus I always try to give feedback to my students that is as useful as that I received from my professors. 

What is your advice for students and graduates with an English degree?

Take every learning opportunity you can and don’t limit yourself! There are so many uses for an English degree that sometimes it just takes some time and a little bit of trial and error to find the right match for your personality and talents. And it’s never too soon to get started, or too late to learn something new!

You can connect with Sara on LinkedIn and follow her on Instagram! 

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Becca Wallace: Content Manager

Name: Becca Wallace

Age: 23

College & Majors/Minors: San Diego State University – Bachelor Degree in English

Current Location: San Diego, CA

Current Form of Employment: Full-time Content Manager

Where do you work and what is your current position?

I currently work as a Content Manager (or Content Queen as my coworkers like to call me) for an Internet Marketing Company. We have a few different names for our company depending on our client’s category of business; Dental Affiliate and San Diego Business Media are the two main ones. We create websites and manage marketing for dental offices, plastic surgeons, auto shops and a large variety of other businesses, but our primary focus is dental offices. 

My job is to manage all of the content that goes onto our clients' websites, including blogs and content on all of the pages. This includes lots of copywriting and copyediting and some SEO! I know way more than I ever wanted to know about dental procedures now that I am constantly reading and editing about them.  We usually send our content off to writers (I occasionally write it), and I am the one who edits and posts it on their websites. I also manage social media for our clients and our company. This will include posting links to their blogs and posting occasional fun things. One of my other duties includes writing for our corporate blog and whitepapers. This means I need to stay on top of what’s happening in the internet marketing world!

Tell us about how you found your first job, and how you found your current job (if different). 

The first job I got after college was as a Marketing Assistant for a manufacturing company. I found that one on Craigslist after applying like crazy one month before graduation. I went in for two interviews, and even though I had a degree in English, I had the skills and attitude they were looking for so they hired me. I stayed at this job for about six months and went in search of a job more relating to reading and writing.

I also found my current job on Craigslist (apparently it’s the place to go!). I sent in some writing samples and came in for an interview and was hired! 

What was another writing-related job that was important in your career?

The only writing experience I had outside of my current job and the endless amount of essays from my college career were these two groups I was involved with while I was in school. (See next question for more info).

What did you do in college to prepare for your post-grad life?

For my first three years of college, I really wasn’t doing anything to prepare for post-grad life other than working at my part-time job at the school’s dining hall. Although all I was doing was cooking and serving food, it really helped me break out of my shell and develop a more lively personality, which is something I think is important for people to have when they go to job interviews.

During college, I got involved with my school’s literary review (Aztec Literary Review). This is where students submitted poems and short stories for our semester PDF of student work. We had a team of about seven people who all worked together to spread the word to students asking for submissions, read the submissions, and create the PDF that contained the winners. I also helped manage our website and created the artwork for one of the semesters.

Another group I had in college was through my Publishing and Editing class. In this class, we formed groups based on our interests in books and made a website on WordPress where we would feature book reviews, interviews with authors and more. This was by far one of the most important parts of my college career because I learned how to use WordPress and Adobe InDesign which came in handy with both of my post college jobs.

On top of my work experience, I tried to read and write as much as possible, as well as learn anything that would help my resume stand out. I taught myself about HTML, CSS, and Photoshop. The more skills you have, the better your resume will look!

What is your advice for students and graduates with an English degree?

Don’t give up hope and don’t listen to people who tell you that you won’t find a job. My advice is to be open-minded about careers. Before I graduated, my heart was set on working in publishing, but that’s a whole lot harder to get into than you might think. Sit down and make a list of jobs you think you might enjoy, and apply to all of them. Your first job will most likely not be your dream job, so just think of it as a stepping stone and resume builder towards your career goals. If you can, get an internship or join the school newspaper while you’re in school! Any experience and extra skills you have will make your resume stand out more. There are two parts to getting a job: 1. Have a resume that stands out and 2. Impress your interviewers with your outfit, confidence, skills, and interpersonal skills. Finding a job can be extremely stressful, but if you are able to apply the skills you gained with your English degree, your career possibilities are endless.

You can check out Becca's blog here, connect with her on LinkedIn here, and take a look at the literary journal she participated in during college here. 

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Jill Overmyer: Senior Marketing Communications Manager

Name: Jill Overmyer

Age: 35

College & Majors/Minors: BS in English, Professional Writing and Editing emphasis/Psychology minor

Current Location: Dallas, Texas

Current Form of Employment: Senior Marketing Communications Manager

Where do you work and what is your current position?

I am the Senior Marketing Communications Manager for an energy and home services company in Dallas. My main responsibilities are working with executives to develop company-wide communication strategies, establishing messaging and positioning for new products and services, hiring and managing writers and freelancers, developing and executing social media and content management strategies, and writing and reviewing copy. The things I write range from executive speeches to video scripts to brochures. 

Tell us about how you found your first job, and how you found your current job (if different).

My first job out of college was working as the Communications Specialist at the national headquarters of a fraternity. I found that job the old-fashioned way—I saw an ad on CareerBuilder, applied with my resume and some samples, interviewed, and accepted a job offer. 

This was vastly different from the way I found my current position. In fact, I didn't really find my current job. One day I got a phone call from a freelance client (now the Chief Marketing Officer at my company) about an "opportunity" he thought I would be good for. The next thing I knew, I was moving to Texas. 

“The vast majority of my career has been in marketing and copywriting, and I found out quickly that marketing and creative teams often go from company to company together. That’s one of the reasons it’s so important to develop good working relationships and never burn bridges. ”

The last few positions I've held followed a similar pattern. They were offered to me through former coworkers or bosses who had moved on to different companies and were in the process of building new teams. The vast majority of my career has been in marketing and copywriting, and I found out quickly that marketing and creative teams often go from company to company together. That's one of the reasons it's so important to develop good working relationships and never burn bridges. 

What was another writing-related job that was important in your career?

My first freelance job was a turning point for me. I was writing content articles for a few different websites, and I realized that I could make a lot of money as a freelance writer. It opened up new doors as I learned about the different opportunities that were available. For a time period, I worked full-time from home as a freelance writer. I still do some freelance now, but I'm more discerning about which jobs I take. 

What did you do in college to prepare for your post-grad life? 

The entire time I was in college, I worked at my school's on-campus Writing Center as a writing tutor. I learned so much about grammar and the entire writing process, and it also allowed me to enter the job market with editing experience. 

What is your advice for students and graduates with an English degree?

I would highly recommend taking advantage of as many opportunities to build up your resume and portfolio in school as possible. This could be tutoring, writing for the school paper, and looking for internships between semesters or tracks. When you graduate with experience, you already have an edge over many other new graduates. 

Also, try to learn about as many of the different opportunities in the field as possible so you have an idea about what you want to go into when you graduate. There are so many different fields and lines of work you can move into as an English major—it really is incredibly diverse. 

I also think it’s important, whether in school or in the job market, to seek out mentors you can learn from. I've been privileged to have some wonderful mentors who have taught me a great deal throughout my schooling and professional career. I'm still in contact with most of them to this day. There are so many people you will come in contact with that you can learn from and collaborate with, and recognizing those opportunities and seeing each job as a learning experience will open up more doors than you realize. 

You can connect with Jill on LinkedIn!

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