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Jean Baur: Self-Employed Writer & Speaker

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Name: Jean Baur    

Age: 71

College & Majors/Minors: Lake Forest College, English Major with Honors

Current Location: Connecticut

Current Form of Employment: Self-employed: writer and speaker

Where do you work and what is your current position?

I work from home and write books, and I also create and give presentations to a wide range of industry groups, from librarians to insurance executives.

Tell us about how you found your first job, and how you found your current job (if different).

My first really good job was working in NYC as a corporate trainer. I researched the company, found connections, and went after them until they hired me. I was hired to teach business writing, but soon also taught presentation skills. And then they asked me and one of the account executives to revise the writing program, which we did.

What was another writing-related job that was important in your career?

I worked as a freelance writer for many years and learned that I could write just about anything if I understood what was needed. I wrote for the food industry, Time Life Books, a small publisher, ETS, and so on. This gave me confidence and diverse opportunities.

What did you do in college to prepare for your post-grad life?

Not much. It was a tricky time as the war in Vietnam was raging and many of us were focused on social issues—stopping the war, race relations, poverty—without any real career path. I took the GREs, but knew I didn't want to go to grad school. It took me a long time to realize that my degree in English had prepared me for many types of work.

What is your advice for students and graduates with an English degree?

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Take advantage of internships, and your career counseling office at your school. Don't worry about not knowing what you want as you'll discover that as you try out different jobs. For some, the job will simply be a way to make money so that they have time to write, while for others, the job itself matters more. Remember, every organization needs people who have what you have: great analytical skills, deep knowledge of human behavior and strong writing and editing skills. It won't be easy and your career path, like mine, may zig and zag a bit. But you'll never be bored and as long as you keep reinventing yourself, you'll be fine. I've been a corporate trainer, a creative writing teacher, a freelance writer, an author, a career coach, a florist, a mother, a therapy dog handler and a speaker. So much fun!

If you want to learn more about Jean, you can visit her site at JeanBaur.com. You can also check out a few of her books here: 

By Jean Baur
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By Jean Baur
Buy on Amazon
By Jean Baur
Buy on Amazon

Posted on April 21, 2018 and filed under Self-Employed, Writing, Writer.

Michelle Swanson: Self-Employed Resume Writer

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Name: Michelle Swanson

Age: 39

College & Majors/Minors: Bachelor of Arts in English Language and Literature, Southern Illinois University Edwardsville

Current Location: Edwardsville, IL

Current Form of Employment: Self-employed Resume Writer

Where do you work and what is your current position?

I own and operate MichelleSwanson.com, a resume writing and job search consultancy serving senior business executives worldwide. I offer a range of services designed to help my clients document and communicate their professional value. My focus is on developing resumes/CVs, executive bios, LinkedIn profiles, and letters, but my clients also rely on me to edit business plans, presentations, emails, press releases, and other business and career-related communications.

“I was a nontraditional student and returned to college to finish my degree after 6 years in the Air Force.”

Tell us about how you found your first job, and how you found your current job (if different).

I was a nontraditional student and returned to college to finish my degree after 6 years in the Air Force. I found my first post-college job through a staffing agency and, after about 2 years, left to start my own company.

What was another writing-related job that was important in your career?

My military service included serving as an Intelligence Analyst. In that role, I wrote reports for intelligence agencies and decision-makers at the highest levels of government. This early experience serves me well in my current career because I learned how to gather and process large amounts of information, cut through the clutter, distill the information into its crucial pieces, and communicate a message in a way that supports decision-making.

What did you do in college to prepare for your post-grad life?

Unfortunately, I did very little to prepare for my career during college. I regret not pursuing internships or professional training such as certifications.

What is your advice for students and graduates with an English degree?

My advice to students and graduates would be to stay open to all the career opportunities that are out there! In college, I was aware of only about a dozen possible career paths for someone with an English degree. I wasn’t even aware that professional resume writers existed! I’ve been in business for more than 10 years, and I’m still amazed by the sheer variety of paths you can take. If you think you’ve thought about all your options… you haven’t. My clients with bachelor’s degrees in English include an IT Project Manager, Vice President of Crisis Communications, Health Insurance Product Manager, Business Analyst, Senior Director of Digital Video, Television Production Assistant, Advertising Sales Manager, Director of Marketing and Investor Relations, Award-winning Independent Film Producer, Television Director, and more. Your degree is just the beginning and does not limit your opportunities!

To learn more about Michelle, you can visit her site at michelleswanson.com. You can also connect with Michelle on LinkedIn.


Posted on April 21, 2018 and filed under Self-Employed, Writer.

Brittany E. Williams: Digital Advertising Copywriter

Name: Brittany E. Williams

Age: 29

College & Majors/Minors: Fort Valley State University, Bachelor of Arts in English Literature & University of Nevada, Las Vegas, Master of Arts in English Literature

Current Location: Atlanta, Georgia

Current Form of Employment: Copywriter

Where do you work and what is your current position?

I’m a Digital Advertising Copywriter at The Home Depot.

Tell us about how you found your first job, and how you found your current job (if different). 

Shortly after finishing grad school, I was contacted by a recruiter with a large staffing firm who found my resume on sites like Career Builder and Monster. It was a contract (temporary), project-based position with an industrial lighting company as a Graphic Designer/Production Artist. Not what you’d typically expect for someone with two English degrees; however, my previous experience with my collegiate newspaper and yearbook allowed me to learn programs like InDesign, Photoshop and Illustrator, which helped me land the gig. This job also required extreme attention to detail and the ability to thoroughly proofread to ensure all copy was clear and accurate. 

Fast-forward to my current job, and once again, I was sought after by a recruiter with a smaller firm that specialized in placing talented candidates at a variety of well-known companies. A former contractor had just been promoted to a full-time position, so they were in the market for a new SEO Content Writer. I interviewed and was offered the job on the spot!

What was another writing-related job that was important in your career?

“I consulted a resumé writing service to help me rewrite my resumé, created an online portfolio of my more creative freelance work that more accurately reflected the type of work I was seeking, and even made up some projects just to showcase what I could do if given the opportunity.”

Thankfully, I’ve been blessed with several writing-related opportunities throughout my career thus far, but I’d say there were two pivotal roles that led me to where I currently am today. The first was a short-lived contract position with a large financial institution here in Atlanta. There was no creativity involved and little to no direction on the writing I was producing. It was very constricting, which made it difficult for me to grow at the time. I wasn’t a good fit for the culture either, which plays a huge role in how successful you’ll be with any organization. Even though this position paid me the most money I’d ever made, it simply wasn’t in line with my ultimate career goals. 

The funny thing is, I didn’t truly know what those goals were at the time. I figured since it involved some form of writing at the corporate level, and I was making great money, surely I was heading in the right direction. I was ultimately let go from that job, which was pretty devastating at first, but it wasn’t until then that I realized just how much I dreaded the job! Being let go was one of the best things to ever happen to me because it forced me to make a career shift. 

Up until then, I’d been doing mostly technical writing, with a few freelance opportunities here and there to really write creatively and produce original content. I consulted a resumé writing service to help me rewrite my resumé, created an online portfolio of my more creative freelance work that more accurately reflected the type of work I was seeking, and even made up some projects just to showcase what I could do if given the opportunity. 

Eventually, after many long days and nights of applying to several positions, I landed a role as a freelance Jr. Copywriter at a boutique advertising agency called Shared Vision Marketing in Atlanta, GA. This position stretched me in ways I never imagined. I was challenged everyday to come up with original ideas and execute them in clever, tangible ways. I worked with their in-house Social Media Manager, Art Directors, Account Managers and Creative Director to brand a variety of small consumer packaged goods (CPG) companies to develop web copy, blog articles, direct mailers, scripts and more. I even had a chance to continue honing my graphic design skills by laying out the official program for a non-profit event we sponsored. 

In just two months, I was able to significantly improve my portfolio with tons of fun, creative projects that truly showcased my creative abilities. It pushed me out of my comfort zone and showed me that working as a creative writer in the business world was possible. It forced me to pursue a much more fulfilling career, eventually landing me at my current job as a copywriter for the world’s #1 home improvement retailer. 

What did you do in college to prepare for your post-grad life?

I’d have to say mastering the art of critical thinking is a big one—and ongoing. Learning how and when to ask the right questions; especially “why?” will take you far. You’d be amazed at how many people, especially in the working world, don’t do this. I also believe that my participation in extracurricular activities such as my collegiate newspaper, yearbook and various honor societies, clubs and other on-campus publications like our literary magazine and departmental newsletters, was a big help. I learned to network and build strong relationships as well as how to problem solve.

What is your advice for students and graduates with an English degree?

“I personally think it’s one of the best kept secrets in academia.”

My number one piece of advice is to never allow anyone to box you in. When I was an English major, most people assumed that I would become a teacher or a professor. These are great career paths if that’s what you truly desire, but this assumption is often because most people don’t understand what obtaining an English degree entails other than reading and writing. There are so many paths available to you as an English major. I personally think it’s one of the best kept secrets in academia. English requires you to study several other disciplines to truly understand the intent of a text. You learn to thoroughly research in addition to studying individuals from various backgrounds, beliefs and experiences, providing you with unique insights that make you a much stronger candidate, writer and employee. 

It can be difficult when you’re first starting out, but don’t give up!  Think outside the box and learn how to sell yourself. Always think “big picture” and then convey how all the fine details work to create the big picture. Be a writer, but also be a thinker and a doer. Understand how to best implement your ideas into something tangible that will have the best impact on the intended audience or medium. Always be working on and improving your portfolio and always be willing to learn new skills to help you leverage your writing in new and exciting ways. Keep asking the right questions and be naturally inquisitive. Steadily build your network and keep in touch with recruiters and colleagues as you move throughout your career – you never know when you may need them again! An English degree equips you with all the tools necessary to be successful in a variety of career paths, but keep in mind that some roles may require you to be more than just a good writer. 

To learn more about Brittany and the work she's done over the years, check out her portfoliowebsite, and blog. You can also follow Brittany on Twitter and Instagram or connect with her on LinkedIn. Brittany is also a contributing editor for Neu Neu Magazine, which you can follow on Instagram here


Posted on March 22, 2018 and filed under Copywriting, Interview, Interviews.

Hannah Benefield: Academic Success Coordinator

Name: Hannah Benefield

Age: 24

College & Majors/Minors: BA Interdisciplinary Studies (Minor in English), MA English and Creative Writing

Current Location: Lakeland, FL

Current Form of Employment: Full-time Academic Success Coordinator at Southeastern University

Where do you work and what is your current position?

I work at Southeastern University as an Academic Success Coordinator for ACE, the learning center. In my role, I wear many hats: I hire, train, and manage the tutors for the learning center, create learning resources for our students, teach success workshops, tutor writing sessions, and function as the success coach for the wrestling team. I love every part of it!

Tell us about how you found your first job, and how you found your current job (if different).

When I was a few months away from graduation, I began searching for open positions at my university. I knew I loved academia and wanted to stay at Southeastern. I applied to be the Administrative Coordinator for the dean of Behavioral and Social Sciences and I got the job! I started less than a month after graduation. Even though I worked in a totally different department than my background, I learned so much about what the role of “professor” really looks like and developed administrative skills that made it possible for me to take on my current position.

I actually worked at ACE as a writing tutor in my undergrad! I still had a relationship with the Academic Success Coordinator who came before me (my former boss), so when she decided to move on, she suggested that I apply to replace her. I did and waited a few grueling months for an interview. I got the job only a few weeks before the school year began. One crazy year later, I am in love with my constantly changing and expanding job. My coworkers are dedicated, hardworking, and committed to our student’s success, which makes what I do that much more fun.

What was another writing-related job that was important in your career?

As I mentioned, I worked as a writing tutor when I was finishing my BA which really set me up for where I am now and where I am heading. Not only did I develop my proofreading and editing skills but I also learned how to teach those skills to the students that I worked with. These skills have been invaluable as I’ve grown in my career.

What did you do in college to prepare for your post-grad life?

Think of your long-term goal and then find ways to start developing the skills you need in order to get there. Even if you’re in a job that isn’t necessarily “in the field,” practice your skills where you’re at and learn how to market them!

I got involved in as many skill-building and career related activities as a possible! I worked as a tutor, joined a poetry group, served as an editor for the university’s literary journal, participated in open mics and other poetry reading events, freelanced as an editor, and developed relationships with my English professors. College is the best time to get involved and start to make connections and develop skills.

For me, so many good opportunities and relationships continue to come out of those experiences.

What is your advice for students and graduates with an English degree?

Think of your long-term goal and then find ways to start developing the skills you need in order to get there. Even if you’re in a job that isn’t necessarily “in the field,” practice your skills where you’re at and learn how to market them!

Become a perpetual student and always be looking for new resources and new ways to get better at your craft. Be strategic with your hobbies, activities, and opportunities. Just as importantly, say yes to opportunities when they arise. Then write a killer resume or CV to highlight all of the skills that your English degree and extracurriculars equipped you with!

You can follow Hannah on Pinterest and connect with her on LinkedIn.


Posted on January 26, 2018 and filed under Teaching, Teacher, English Major Stories, Interviews, Interview.

Sara Kincaid: Manager of Philanthropic Communications

Name: Sara Kincaid

Age: 33

College & Majors/Minors: University of Missouri-Kansas City; B.A. English – Creative Writing (Minor in Classics); M.A. English – Literature

Current Location: Kansas City, Missouri

Current Form of Employment: Manager of Philanthropic Communications at Children’s Mercy Kansas City

Where do you work and what is your current position?

I just started my new job in the Philanthropy department at Children’s Mercy Kansas City. Children’s Mercy was founded in 1897 by two sisters who dreamed of opening a hospital that took care of all children. Children’s Mercy still lives by this creed today and turns no child away, regardless of their family’s ability to pay. There are few people in Kansas City who have not been touched in some way by this award-winning hospital, myself included.

In my role, I am responsible for helping the various parts of our department (major gifts, planned giving, donor recognition, special events, etc.) communicate with our donors, potential donors and volunteers. I write endowed report updates, content for event programs, call scripts for our donor thank-a-thon, thank-you letters and more. I also edit invitations, programs and a myriad of other content. I work across print, web and digital communication methods to help tell the story of Children’s Mercy and its patients.

Tell us about how you found your first job, and how you found your current job (if different).

I didn’t get my first full-time job until 2011. I graduated with my Master’s degree right as the recession hit (2008) and there were no jobs anywhere. It took three years of submitting resumes and cover letters with no results. In spite of this, I kept trying.

My first job was at Hallmark Cards. Yeah, that Hallmark Cards. They’re headquartered here in KC! I applied via their website and got a phone call. Their HR department is pretty traditional. They love behavioral style interviewing, just FYI. I did a phone interview first with HR. Then, I went in for a round of in-person interviews and a writing/editing/InDesign test. And then, I got the job! I worked for three years producing business-to-business sales catalogs. I got to work with every product/card line that the company produces. I had a lot of fun there.

“Every job I’ve ever interviewed for has required some sort of writing test or project, by the way. So, be prepared for that.”

Fast-forward to 2017. A former colleague from my previous job (post Hallmark, pre Children’s Mercy) reached out to me via Facebook and urged me to apply for a job with Children’s Mercy. I applied on their website and was contacted later and asked to do a writing project. (Every job I’ve ever interviewed for has required some sort of writing test or project, by the way. So, be prepared for that.)

I went in twice for a series of interviews and then was offered the job! My best advice from this experience is: you never know who’s watching. The person who urged me to apply for the job, as I mentioned, was a colleague at my last gig, but we didn’t really interact much. I think I did one or two projects for her before she left. I was surprised and flattered that she reached out!

What was another writing-related job that was important in your career?

My previous job at the University of Missouri-Kansas City was pivotal. Switching from the for-profit sector to the nonprofit sector can be tough. There’s a lot of skepticism of people who make that switch. But being an alumna and having really good references helped me land the job.

"The first local bookstore that accepted my book and put it on their shelf!"

"The first local bookstore that accepted my book and put it on their shelf!"

At UMKC, I began to learn the nonprofit ropes. I wrote letters for the chancellor and the vice chancellor, produced newsletters, wrote articles, video content and event scripts, managed multiple websites, ran the alumni association’s social media and anything else they threw my way. This job is absolutely the reason why I got my current position. I learned so much about stewardship and the nonprofit style of communication. Plus, I met important colleagues who educated me and helped me prepare for my ultimate next step.

What did you do in college to prepare for your post-grad life?

Internships were very important for me and taught me a lot about how the working world functioned. I did two internships, one in undergrad and one in grad school. The first was at a local PR firm. The second was with Andrews McMeel Publishing in their PR department. In these positions, I got my first few writing samples for my portfolio.

What is your advice for students and graduates with an English degree?

I went into the “business” world and not education simply because every time I told someone what I was majoring in they’d ask me (as we’ve all heard): “Oh, so what are you going to do? Teach?” While I love educators and have great respect for them, those questions made me determined to prove that there were many things I could do.

If you’re an English major and you want to work in the “business” world, you have to be prepared to fight. I’ve had to fight hard for every job I’ve ever had. Maybe people in other fields and with other degrees feel this way too. I don’t know. But, from the writing tests to get my foot in the door, to getting opportunities once I’m there, I’ve had to fight, network, volunteer for extra projects and make my voice heard every step of the way. Often people won’t understand the things that we English majors know we bring to the table without us telling them. They think all we do is read novels all day. While that may be true in some respect, we bring our analytical skills, writing skills, a great vocabulary, passion, discourse skills and more. You have to be your own advocate and your own spokesperson out there. No one else will do it for you.

You can check out Sara's blog, Writer vs. the World, here. To learn more about Children's Mercy Kansas City, click here. You can also connect with Sara on LinkedIn.


Posted on January 26, 2018 and filed under English Major Stories, Interview, Interviews, Communications.

Lauren Pope: Marketing & Communications Associate

Name: Lauren Pope

Age: 26

College & Majors/Minors: English Literature / Creative Writing

Current Location: Kansas City, MO

Current Form of Employment: Marketing & Communications Associate

Where do you work and what is your current position?

I’m currently the marketing and communications associate for a non-profit organization here in Kansas City. I work closely with the Director of Advancement to ensure the integrity of our brand, as well as manage and create all of the marketing materials. I work in both traditional and digital media maintaining the website and social media accounts and writing stories about our donors.

My favorite thing about marketing is that every day is like working a different job. It’s nice for someone like me who is creative and free-thinking to have a different task or project every day. One day I’m writing copy for our direct mailers and the next I’m visiting the Kansas City Ballet to write a story on our Youth Advisory Council. You never know what you’re going to walk into and I find that thrilling.

“I found the opportunity on LinkedIn. In fact, I found all three of my jobs I’ve had since graduation on LinkedIn.”

Tell us about how you found your first job, and how you found your current job (if different).

My first job out of college was as a social media strategist with a small marketing company in St. Louis, MO. I found the opportunity on LinkedIn. In fact, I found all three of my jobs I’ve had since graduation on LinkedIn. It’s an amazing resource that allows you to put yourself in front of employers you might not dream of working for otherwise.

Last year I picked up and moved to Chicago on a whim after getting an offer with a University to run their social media accounts. Now I’m in charge of all of the marketing efforts at my current position. LinkedIn is a great way to market yourself and tailor your experience to get the job you want. Put those writing skills to use! If your LinkedIn isn’t reflecting your ability to write and tell a story about yourself, you’re not doing yourself any favors.

What was another writing-related job that was important in your career?

I was a freelance copywriter and editor for a year after graduation. It helped me keep my skills sharp while I was looking for work. It’s more appealing to employers if you have work experience while you’re looking for a job as opposed to having a gap in your work history. It shows initiative. It also adds a layer of expertise to your work that employers will love. You can be a writer and an editor and employers love that because they’re getting two skillsets in one person.

“Your degree can get you in the door but your internship experience can get you a seat at the table.”

My internship with Fleishman-Hillard in St. Louis was probably my most beneficial experience. I had no marketing experience after graduating but was hired as the marketing intern because of my ability to write. I spent six months learning about marketing and specializing in social and digital media which helped launch me into my first full time job after college. Your degree can get you in the door but your internship experience can get you a seat at the table.

What did you do in college to prepare for your post-grad life?

I researched! Nobody told me growing up about all of the career paths an English degree can lead to. You go through college with everyone making jokes that you’re going to end up being a bartender or a teacher and it can be frustrating. But there are so many avenues you can go down with this degree. I spent my time deciding what I liked about being an English major and deciding how I could turn it into a career.

Publishing, editing, ghost-writing, copywriting, social media, marketing, HR, internal communications, PR and crisis management, law school; there are so many things you can do. Find the thing that speaks to you and then find an internship in that field.

“The ability to write concisely and creatively will open so many doors.”

You can keep your English degree and work in a field unrelated to what you did in school. I believe firmly that an English degree teaches critical thinking, writing ability and creativity and those are all things that every employer is looking for. The ability to write concisely and creatively will open so many doors. Don’t let the fear of not being employable after graduation steer you off this path.

What is your advice for students and graduates with an English degree?

Internships: Experience will get you everywhere. Look at your English department website and see what they offer students. Contact local businesses and see if there are openings that interest you. Check out LinkedIn and see if there are volunteer opportunities that can help beef up your resume. No experience is bad experience. I interned in publishing for my entire last year of college and didn’t end up in publishing. But that experience still interested my future employers and the work I did there helped me later in my other internships and jobs.

Apply for Jobs You Don't Feel Qualified For: I applied to jobs that I was perfectly qualified for and sometimes over qualified for without hearing anything back. Once I decided to expand my job search I was given so many opportunities I'd never dreamed of. A lot of companies will ask for more experience than the job actually requires so don't be afraid to apply with less experience than they ask. It's about the skills you can bring to a position, not the number of years you've spent behind a desk. Even if you don't get the job, you will gain experience in interviewing. The more you interview the more comfortable you'll become with selling your skills as an English major to companies that might not have considered the value of having one on their team!

Have Writing Samples Ready: If you're going to say you're a writer, be ready to prove it. Write articles on your LinkedIn page, keep and maintain a blog. Any writing is good writing. I landed my first internship after sending in my senior creative writing piece about a murder mystery! The man interviewing me said that the sample was unorthodox but he liked that I showed creativity and the depth of my writing ability. You may even consider creating an online portfolio of your writing samples to have ready if employers ask for it.

Stay Focused: It's easy to get beaten down by the rhetoric you hear from people about an English degree. I found myself questioning why I had chosen an English degree a dozen times in undergrad. But if you're focused and determined to be successful, it will work out. Keep your head down, work hard and set yourself up for life after graduation.


Posted on November 8, 2017 and filed under Communications, Interview, Interviews, Marketing.