Cassie Viau: Marketing Manager

Name: Cassie Viau

Age: 31

College & Majors/Minors: Plymouth State University – Bachelor of Arts in English, Writing Concentration, Business Administration Minor

Current Location: Salem, NH

Current Form of Employment: Marketing Manager

Where do you work and what is your current position?

I work at a national healthcare staffing agency as the Marketing Manager. My team and I handle all of the marketing efforts for the company, including blogs, social media, digital advertising, print materials, and event planning. We have five unique divisions within the company to support, so it’s a busy job, but a ton of fun. It’s a great opportunity to do a little bit of everything in the marketing world! 

Tell us about how you found your first job, and how you found your current job (if different).

I started in the world of marketing back in 2009, when social media and blogs were just starting to become a mainstream idea for businesses. I happened across a job opening on Craigslist for a copywriter who would be comfortable using sites like Facebook and Twitter. I immediately jumped at the chance to start a job that would actually use my writing skills—I was working as a bank teller at the time and desperate to start a real career. I ended up getting hired for that position and spent the next six-and-a-half years working my way through the ranks at a small digital marketing agency. I eventually ended up as the Director of Social Media Services, managing a full team of content writers, graphic designers, and social media specialists.

In 2015, I was contacted on LinkedIn by my current company. They were looking for someone to come in and jumpstart their marketing efforts and liked my background. It ended up being an incredible opportunity for me to build a new team from the ground up and develop a marketing plan for a great company. And with my experience at a marketing agency, I was already used to balancing projects and deadlines for a range of clients. Now, my “clients” are the different divisions that we have.

What was another writing-related job that was important in your career?

While I was working at the digital marketing agency I was deeply engrained in the world of social media—especially Twitter. Through the connections I had there, I ended up with a freelance gig writing a weekly column for a local paper all about social media. I’d explain what different social media sites were, how to use them, and help people feel more comfortable with this new world that was changing quickly. The articles I wrote there ended up leading to another freelance gig teaching local real estate agents how to manage their own marketing and social media accounts. I’d work at the digital agency during the day and then consult and write at night. I lived and breathed social media marketing 24/7, and that dedication helped me stay ahead of trends and move my career along. 

What did you do in college to prepare for your post-grad life?

There are a few things that I did in college that helped prepare me for my post-grad life. I was actively involved in a few different English major related clubs, including Sigma Tau Delta, the honor society. I was also a mentor for incoming English majors with a few friends. Through the mentoring group, we developed a digital “writing center” for students who had quick questions about their essays and assignments. We used AOL Instant Messenger (AIM) at the time. It was one of the first times I’d hack some sort of technology to give people what they were looking for, which turned out to be really helpful in a digital marketing career.

““Adding a Business Minor to my writing degree also helped a lot.” ”

I was also the founding editor of a newsletter for the English department. My version was old school—a PDF I’d create in Publisher. But now that newsletter has transformed into a blog that students contribute to. It’s really exciting to see how it’s evolved with the times.

Adding a Business Minor to my writing degree also helped a lot. During the summer between sophomore and junior year, I was calling around to different publishing companies, book agents, and publications to try and find some internship experience. One of them told me that they were sick of seeing English majors with no business sense apply for jobs and completely shut me down. I immediately went back to school and added that minor to help give myself a leg up for life after graduation!

What is your advice for students and graduates with an English degree?

““Classes in journalism, social media, marketing, or even web development can really help you round out your education and make you more marketable to employers.””

Hustle! As cliché as it sounds, if you can write and work during your time at school, you’ll already have a portfolio ready to go when you graduate. That helps tremendously when you’re applying for copywriting jobs. Employers want to see that you’ve done more than just complete assignments in class. And once you are working, whether it’s in your field or not, keep writing! Take any freelance gig you can get, start your own blog, do something that keeps you writing and honing your craft.

I’d also recommend that you branch out beyond the English department. Taking a few business classes helped give me some baseline knowledge that my bosses appreciated. As fun as it was to spend hours a day reading literature and writing poetry, I’m glad I forced myself to break out into the business department as well. You don’t have to stick to business classes either. Classes in journalism, social media, marketing, or even web development can really help you round out your education and make you more marketable to employers.

You can connect with Cassie Viau on LinkedIn here!

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Hannah Benefield: Academic Success Coordinator

Name: Hannah Benefield

Age: 24

College & Majors/Minors: BA Interdisciplinary Studies (Minor in English), MA English and Creative Writing

Current Location: Lakeland, FL

Current Form of Employment: Full-time Academic Success Coordinator at Southeastern University

Where do you work and what is your current position?

I work at Southeastern University as an Academic Success Coordinator for ACE, the learning center. In my role, I wear many hats: I hire, train, and manage the tutors for the learning center, create learning resources for our students, teach success workshops, tutor writing sessions, and function as the success coach for the wrestling team. I love every part of it!

Tell us about how you found your first job, and how you found your current job (if different).

When I was a few months away from graduation, I began searching for open positions at my university. I knew I loved academia and wanted to stay at Southeastern. I applied to be the Administrative Coordinator for the dean of Behavioral and Social Sciences and I got the job! I started less than a month after graduation. Even though I worked in a totally different department than my background, I learned so much about what the role of “professor” really looks like and developed administrative skills that made it possible for me to take on my current position.

I actually worked at ACE as a writing tutor in my undergrad! I still had a relationship with the Academic Success Coordinator who came before me (my former boss), so when she decided to move on, she suggested that I apply to replace her. I did and waited a few grueling months for an interview. I got the job only a few weeks before the school year began. One crazy year later, I am in love with my constantly changing and expanding job. My coworkers are dedicated, hardworking, and committed to our student’s success, which makes what I do that much more fun.

What was another writing-related job that was important in your career?

As I mentioned, I worked as a writing tutor when I was finishing my BA which really set me up for where I am now and where I am heading. Not only did I develop my proofreading and editing skills but I also learned how to teach those skills to the students that I worked with. These skills have been invaluable as I’ve grown in my career.

What did you do in college to prepare for your post-grad life?

“Think of your long-term goal and then find ways to start developing the skills you need in order to get there. Even if you’re in a job that isn’t necessarily “in the field,” practice your skills where you’re at and learn how to market them!”

I got involved in as many skill-building and career related activities as a possible! I worked as a tutor, joined a poetry group, served as an editor for the university’s literary journal, participated in open mics and other poetry reading events, freelanced as an editor, and developed relationships with my English professors. College is the best time to get involved and start to make connections and develop skills.

For me, so many good opportunities and relationships continue to come out of those experiences.

What is your advice for students and graduates with an English degree?

Think of your long-term goal and then find ways to start developing the skills you need in order to get there. Even if you’re in a job that isn’t necessarily “in the field,” practice your skills where you’re at and learn how to market them!

Become a perpetual student and always be looking for new resources and new ways to get better at your craft. Be strategic with your hobbies, activities, and opportunities. Just as importantly, say yes to opportunities when they arise. Then write a killer resume or CV to highlight all of the skills that your English degree and extracurriculars equipped you with!

You can follow Hannah on Pinterest and connect with her on LinkedIn.

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Sara Kincaid: Manager of Philanthropic Communications

Name: Sara Kincaid

Age: 33

College & Majors/Minors: University of Missouri-Kansas City; B.A. English – Creative Writing (Minor in Classics); M.A. English – Literature

Current Location: Kansas City, Missouri

Current Form of Employment: Manager of Philanthropic Communications at Children’s Mercy Kansas City

Where do you work and what is your current position?

I just started my new job in the Philanthropy department at Children’s Mercy Kansas City. Children’s Mercy was founded in 1897 by two sisters who dreamed of opening a hospital that took care of all children. Children’s Mercy still lives by this creed today and turns no child away, regardless of their family’s ability to pay. There are few people in Kansas City who have not been touched in some way by this award-winning hospital, myself included.

In my role, I am responsible for helping the various parts of our department (major gifts, planned giving, donor recognition, special events, etc.) communicate with our donors, potential donors and volunteers. I write endowed report updates, content for event programs, call scripts for our donor thank-a-thon, thank-you letters and more. I also edit invitations, programs and a myriad of other content. I work across print, web and digital communication methods to help tell the story of Children’s Mercy and its patients.

Tell us about how you found your first job, and how you found your current job (if different).

I didn’t get my first full-time job until 2011. I graduated with my Master’s degree right as the recession hit (2008) and there were no jobs anywhere. It took three years of submitting resumes and cover letters with no results. In spite of this, I kept trying.

My first job was at Hallmark Cards. Yeah, that Hallmark Cards. They’re headquartered here in KC! I applied via their website and got a phone call. Their HR department is pretty traditional. They love behavioral style interviewing, just FYI. I did a phone interview first with HR. Then, I went in for a round of in-person interviews and a writing/editing/InDesign test. And then, I got the job! I worked for three years producing business-to-business sales catalogs. I got to work with every product/card line that the company produces. I had a lot of fun there.

““Every job I’ve ever interviewed for has required some sort of writing test or project, by the way. So, be prepared for that.””

Fast-forward to 2017. A former colleague from my previous job (post Hallmark, pre Children’s Mercy) reached out to me via Facebook and urged me to apply for a job with Children’s Mercy. I applied on their website and was contacted later and asked to do a writing project. (Every job I’ve ever interviewed for has required some sort of writing test or project, by the way. So, be prepared for that.)

I went in twice for a series of interviews and then was offered the job! My best advice from this experience is: you never know who’s watching. The person who urged me to apply for the job, as I mentioned, was a colleague at my last gig, but we didn’t really interact much. I think I did one or two projects for her before she left. I was surprised and flattered that she reached out!

What was another writing-related job that was important in your career?

My previous job at the University of Missouri-Kansas City was pivotal. Switching from the for-profit sector to the nonprofit sector can be tough. There’s a lot of skepticism of people who make that switch. But being an alumna and having really good references helped me land the job.

"The first local bookstore that accepted my book and put it on their shelf!"

At UMKC, I began to learn the nonprofit ropes. I wrote letters for the chancellor and the vice chancellor, produced newsletters, wrote articles, video content and event scripts, managed multiple websites, ran the alumni association’s social media and anything else they threw my way. This job is absolutely the reason why I got my current position. I learned so much about stewardship and the nonprofit style of communication. Plus, I met important colleagues who educated me and helped me prepare for my ultimate next step.

What did you do in college to prepare for your post-grad life?

Internships were very important for me and taught me a lot about how the working world functioned. I did two internships, one in undergrad and one in grad school. The first was at a local PR firm. The second was with Andrews McMeel Publishing in their PR department. In these positions, I got my first few writing samples for my portfolio.

What is your advice for students and graduates with an English degree?

I went into the “business” world and not education simply because every time I told someone what I was majoring in they’d ask me (as we’ve all heard): “Oh, so what are you going to do? Teach?” While I love educators and have great respect for them, those questions made me determined to prove that there were many things I could do.

If you’re an English major and you want to work in the “business” world, you have to be prepared to fight. I’ve had to fight hard for every job I’ve ever had. Maybe people in other fields and with other degrees feel this way too. I don’t know. But, from the writing tests to get my foot in the door, to getting opportunities once I’m there, I’ve had to fight, network, volunteer for extra projects and make my voice heard every step of the way. Often people won’t understand the things that we English majors know we bring to the table without us telling them. They think all we do is read novels all day. While that may be true in some respect, we bring our analytical skills, writing skills, a great vocabulary, passion, discourse skills and more. You have to be your own advocate and your own spokesperson out there. No one else will do it for you.

You can check out Sara's blog, Writer vs. the World, here. To learn more about Children's Mercy Kansas City, click here. You can also connect with Sara on LinkedIn.

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Lauren Pope: Marketing & Communications Associate

Name: Lauren Pope

Age: 26

College & Majors/Minors: English Literature / Creative Writing

Current Location: Kansas City, MO

Current Form of Employment: Marketing & Communications Associate

Where do you work and what is your current position?

I’m currently the marketing and communications associate for a non-profit organization here in Kansas City. I work closely with the Director of Advancement to ensure the integrity of our brand, as well as manage and create all of the marketing materials. I work in both traditional and digital media maintaining the website and social media accounts and writing stories about our donors.

My favorite thing about marketing is that every day is like working a different job. It’s nice for someone like me who is creative and free-thinking to have a different task or project every day. One day I’m writing copy for our direct mailers and the next I’m visiting the Kansas City Ballet to write a story on our Youth Advisory Council. You never know what you’re going to walk into and I find that thrilling.

““I found the opportunity on LinkedIn. In fact, I found all three of my jobs I’ve had since graduation on LinkedIn.””

Tell us about how you found your first job, and how you found your current job (if different).

My first job out of college was as a social media strategist with a small marketing company in St. Louis, MO. I found the opportunity on LinkedIn. In fact, I found all three of my jobs I’ve had since graduation on LinkedIn. It’s an amazing resource that allows you to put yourself in front of employers you might not dream of working for otherwise.

Last year I picked up and moved to Chicago on a whim after getting an offer with a University to run their social media accounts. Now I’m in charge of all of the marketing efforts at my current position. LinkedIn is a great way to market yourself and tailor your experience to get the job you want. Put those writing skills to use! If your LinkedIn isn’t reflecting your ability to write and tell a story about yourself, you’re not doing yourself any favors.

What was another writing-related job that was important in your career?

I was a freelance copywriter and editor for a year after graduation. It helped me keep my skills sharp while I was looking for work. It’s more appealing to employers if you have work experience while you’re looking for a job as opposed to having a gap in your work history. It shows initiative. It also adds a layer of expertise to your work that employers will love. You can be a writer and an editor and employers love that because they’re getting two skillsets in one person.

““Your degree can get you in the door but your internship experience can get you a seat at the table.””

My internship with Fleishman-Hillard in St. Louis was probably my most beneficial experience. I had no marketing experience after graduating but was hired as the marketing intern because of my ability to write. I spent six months learning about marketing and specializing in social and digital media which helped launch me into my first full time job after college. Your degree can get you in the door but your internship experience can get you a seat at the table.

What did you do in college to prepare for your post-grad life?

I researched! Nobody told me growing up about all of the career paths an English degree can lead to. You go through college with everyone making jokes that you’re going to end up being a bartender or a teacher and it can be frustrating. But there are so many avenues you can go down with this degree. I spent my time deciding what I liked about being an English major and deciding how I could turn it into a career.

Publishing, editing, ghost-writing, copywriting, social media, marketing, HR, internal communications, PR and crisis management, law school; there are so many things you can do. Find the thing that speaks to you and then find an internship in that field.

““The ability to write concisely and creatively will open so many doors.””

You can keep your English degree and work in a field unrelated to what you did in school. I believe firmly that an English degree teaches critical thinking, writing ability and creativity and those are all things that every employer is looking for. The ability to write concisely and creatively will open so many doors. Don’t let the fear of not being employable after graduation steer you off this path.

What is your advice for students and graduates with an English degree?

Internships: Experience will get you everywhere. Look at your English department website and see what they offer students. Contact local businesses and see if there are openings that interest you. Check out LinkedIn and see if there are volunteer opportunities that can help beef up your resume. No experience is bad experience. I interned in publishing for my entire last year of college and didn’t end up in publishing. But that experience still interested my future employers and the work I did there helped me later in my other internships and jobs.

Apply for Jobs You Don't Feel Qualified For: I applied to jobs that I was perfectly qualified for and sometimes over qualified for without hearing anything back. Once I decided to expand my job search I was given so many opportunities I'd never dreamed of. A lot of companies will ask for more experience than the job actually requires so don't be afraid to apply with less experience than they ask. It's about the skills you can bring to a position, not the number of years you've spent behind a desk. Even if you don't get the job, you will gain experience in interviewing. The more you interview the more comfortable you'll become with selling your skills as an English major to companies that might not have considered the value of having one on their team!

Have Writing Samples Ready: If you're going to say you're a writer, be ready to prove it. Write articles on your LinkedIn page, keep and maintain a blog. Any writing is good writing. I landed my first internship after sending in my senior creative writing piece about a murder mystery! The man interviewing me said that the sample was unorthodox but he liked that I showed creativity and the depth of my writing ability. You may even consider creating an online portfolio of your writing samples to have ready if employers ask for it.

Stay Focused: It's easy to get beaten down by the rhetoric you hear from people about an English degree. I found myself questioning why I had chosen an English degree a dozen times in undergrad. But if you're focused and determined to be successful, it will work out. Keep your head down, work hard and set yourself up for life after graduation.

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